Eye Site Kiosks Used to Attract Pharmacy Customers

by Toby Roberts on November 4, 2009

St. Louis based Schnucks market has recently added thirty eye site kiosks to their pharmacy department in the hopes to increase customer service and drive traffic into the pharmacies. The kiosks are designed to help determine near and distance vision using eye charts and to also provide additional information for optometrists in the area.

Schnucks states that the kiosks are to help consumers take a more active role in their overall health care. Pharmacists often answer questions about over the counter eye care products but in the past have had to refer out all questions regarding vision and testing.  The kiosks give the pharmacist a chance to provide patients with more specific information and basic testing materials.

The kiosks are made by SoloHealth who is hoping to expand their use to at least five other cities by the end of the year. The company is working primarily with supermarkets but is also on the lookout for alternative locations. Success with blood pressure testing kiosks has led to the vision pilot and the increased emphasis on patient information services.

http://drugtopics.modernmedicine.com/drugtopics/Modern+Medicine+Now/Schnucks-adds-EyeSite-kiosks-to-pharmacies/ArticleStandard/Article/detail/638771?contextCategoryId=47448

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